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The Importance of Professional Property Photography When Selling a Property

February 2020

Professional property photography is an absolute must when it comes to selling your home, but do you need to know. Tune in and listen to property adviser Alex Goldstein about his thoughts.


The importance of professional property photography when selling a property

Full transcript below:

Male: I’m just about to put my house on the market, I live just outside of Ilkley, had an estate agent round, have taken some photos, not 100% sure that they do my house justice. Just wondering your thoughts on that?

Alex: Yeah, it’s something that’s often come up against and I feel that whenever you come to sell your property, the one really worthwhile investment is in professional photography. Now, of course, estate agents can be enough, they’re very often trained, and they’ve got good camera kit, however, it’s worth spending a small amount of money just on someone who specialises in this. First impressions are absolutely paramount, after all these guys have lighting kits, they’ve got wide-angled lenses, not the ones that distort properties and the dimensions of the room, it’s about portraying. Remember you’re going from a 3D down to a 2D dimensional brochure. Again, photographers know how to get the best out of Photoshop and it’s about playing with lighting and colours. Do remember the new upcoming area is elevated photography so this is a camera on top of a telescopic pole and the cameraman, the photographer can walk around your gardens to get the best shot. Remember if you are going for this it’s always best to have a slightly oblique angle, a very gentle angle coming down on the property if you’ve got land or outbuildings or it’s quite a difficult shot to take from the ground. What you don’t want is something way up high and you’re doing a sort of birds-eye view down the other angle is of course drone photography. The photographer does have to now have a special license, but it really is incredible what you can do, whether it’s still images with a drone or indeed you can do the full video virtual tour starting from outside and flying down, then actually walking through the house. So, do get your photography absolutely bang on right. You will stand right ahead of the competition in the market and your sale will just go that much more further. I hope that’s of some use to you.

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